- #Should i install samba interactive tv full#
- #Should i install samba interactive tv software#
- #Should i install samba interactive tv tv#
#Should i install samba interactive tv full#
Spanning content acquisition, programming and marketing, we intend to embed this full audience view into Paramount ANZ to guide critical business decisions and enhance our competitive advantage.” “Samba TV’s technology further allows us to deepen our audience insights across our organisation. We are confident that this strategic alliance will give our clients the edge and create more meaningful opportunities for advertisers to better connect with audiences through the content we know they love to watch. Rod Prosser, chief sales officer, Paramount ANZ said: “We’re incredibly impressed with Samba TV’s technology and capabilities as well as their global scale and local expertise. Paramount’s brand-safe environment and rich first-party data will be enhanced with Samba TV’s actionable viewership audiences across all platforms to create clear pathways to minimise waste, maximise efficiency and achieve true incremental audience reach with greater precision, scale and impact. The strategic partnership will unlock the power of Samba TV’s measurement technology to provide advertisers with a more accurate and holistic understanding of television viewership across any device, channel and platform, including broadcast, linear and streaming.
#Should i install samba interactive tv tv#
Relo Metrics unlocks the true earned media of sponsorships to help brands and teams maximize their full potential.Paramount Australia and New Zealand (ANZ) and Samba TV today announced a game-changing partnership enabling advertisers to reach TV audiences across every screen and achieve deduplicated incremental reach across Paramount’s premium and differentiated digital programming inventory. Relo Metrics’ sponsorship intelligence platform is used by hundreds of sports teams, brands and agencies, enabling them to quantify their sponsorship exposure across all digital channels. This strategic partnership announced today will allow Relo Metrics’ customers to leverage Samba TV’s television viewership data to assess the full impact of their sponsorship and identify opportunities for more effective reach.
#Should i install samba interactive tv software#
With a global addressable footprint of 46 million opted-in televisions, Samba TV’s software is integrated at the chipset level into 24 of the leading, global CTV brands, providing first-party insight into viewership data across broadcast, cable, over-the-top, and digital media.
We are excited to partner with a market leader like Relo Metrics to put data at the heart of decision-making.” “Our data confirms that in terms of reach, sports represent 80% of the top 50 linear programs in the last quarter alone.” Navin added, “There is a huge opportunity to lean into new measurement capabilities to unlock a clear view into the value of sponsorships in this arena. “This is the year of measurement and currency innovation and we are pleased to announce this first-in-kind partnership to enable a new currency in sports sponsorships,” said Samba TV Co-Founder and CEO Ashwin Navin. “Integrating Samba TV’s content viewership solutions into our sponsorship intelligence platform not only provides our customers a clearer way to measure their sponsorship exposure across TV, it will ultimately allow us to surface new insights and maximize the impact of sponsorship revenue for our customers.”Īlso Read: Merkle Launches Ethical AI White Paper, Highlights Need for Explainable AI in Marketing “As sports content media rights continue to become diversified across linear and OTT platforms, it was important for our customers at Relo Metrics to find the right partner to provide accurate and cross-channel broadcast measurement,” said Brian Kim, CEO of Relo Metrics. Leveraging Samba TV’s proprietary ACR technology and smart TV viewership data, Relo Metrics customers will now be able to measure the television reach of in-stadium branding as well as have a more accurate and holistic view into their sponsorship’s exposure, impressions and reach across every piece of digital sports content. Samba TV, the leading global provider of television technology and omniscreen advertising and analytics, announced that it has partnered with Relo Metrics, the leading sports sponsorship intelligence platform, to provide brands, sports teams, and agencies with new insight into sponsorship effectiveness on linear television for the first time ever.
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